Your team was taught to ask open questions. Nobody ever checked whether the answers changed anything.
If you lead a team that talks to customers, Jonas would like to read one of their interviews with you.
You send Jonas one recorded interview from your team and Jonas reads it back to you in 30 minutes: where something new came out, where the thread was lost and what the next question should have been. It costs nothing and you keep the notes.
What happens in the call
Before the call Jonas reads the interview you sent. In the call Jonas takes you through it: where the customer said something new, where the conversation lost its thread, and which question would have got further.
Then we pick the one thing your team could change in its next interview. That is the whole agenda, and if you want to talk about the workshop afterwards, you ask.
Questions before you book? Write to info@customer-conversations.com.