Blog
Notes on customer conversations, from practice with product teams.
14 October 2026
AI made the kitchen faster. The guest still eats one meal.
Faster AI‑driven development lets teams build features quickly, but speed alone doesn’t guarantee value; teams must still decide which features truly help customers, keep products simple, and invest in research and deep customer conversations to prioritize wisely and avoid overwhelming users with unnecessary complexity.
25 September 2026
Why customers buy, switch and leave: a map of the research methods
The map shows which research methods answer specific product‑team questions and which they cannot, highlighting a gap around why customers start looking, compare options, and decide to buy, switch, or leave. Jobs to Be Done fills this gap with switch interviews, a timeline of decision stages, and the four forces framework (push, pull, anxiety, habit), providing deep insight into the reasons behind buying, switching, and leaving, while noting its limits and how it complements other methods.