The Conversation Workshop on Jobs to be Done and customer interviews, for product managers who want to find out for themselves why customers switch, leave or do nothing. Tested in a start-up and scale-up context.
You know you have to talk to customers. Still the conversation stays on the surface. The customer says everything is "fine" and afterwards you have mostly heard what you already thought.
The theory is everywhere: in books, podcasts and now in every AI chat. What's missing is practice. Most courses show perfect cases. You watch, but you never practise with a customer who answers vaguely or drifts off. And nobody measures whether you got better.
From one conversation you get why someone switched, left or did nothing: what pushed them away, what attracted them and what held them back. You see your own progress in three readings and after 30 days you know whether it sticks.
You learn the theory and the frameworks beforehand, with a prompt that adapts to what you already know and with Jonas's 28-page summary to keep next to you during your first real interviews.
You practise in groups of three with real people. Jonas evaluates every conversation together with one of the three. You take the rubric home, so you can repeat the exercise in your own team.
You get a free practice conversation and 3 included readings: just before the day, just after it and 30 days later. You do them on your own with an AI persona and you don't get a certificate.
After the workshop you keep practising in the AI interview tool at app.customer-conversations.com (opens in a new tab).
Prefer to come with your whole team? The workshop can also happen at your place, with your own cases. See the in-company workshop.
Leave your email and we let you know when a new open day is planned. You pay nothing.
Request the workshop for your team, on your own cases.